Here’s a little insight into these fab new brand we’ve got this season -
Humanoid was founded in Arnhem, the Netherlands, in 1981. With over 30 years of collections, the label has matured in the big world of fashion but has not moved away from their core beliefs. Its all about understated luxury, without screaming for attention, they want Humanoid to feel familiar to the wearer. There is still an unruly early 80s feel about the brand and they remain expressive, creative, authentic, but always functional and contemporary in their collections.
Human-oid, literally means: like a human, was foundered by Sandra Harmsen and Hans Boelens, creative and financial director respectively. Humanoid believes that -
“…the brand is like a wonderful person, who has two feet on the ground, feels completely sound and comfortable with themselves, doing what they feel they have to do and above all, having a great time…”
Every Humanoid collection originates from this gut sense of freedom (no trend led designing here), and the feel of the materials is most important. They consider the way the fabric drapes, moves, how it behaves while treated and how it feels on the skin. Soft, lush and fantastic quality fabrics are the key. Often pieces will appear to be worn in and washed, they often match in shades, structures and in layering creating a whole look. They do love to use fine cashmere, unstable cotton, suede and leather in their collections every season. Every collection is a continuation of the previous one allowing you to buy into the range each season and know that your previous pieces will work alongside your new purchases. The large luxurious wrap scarf is a Humanoid staple piece and has been developed every season from the start. The brand has been in the UK since 2004, and really gives you unique and unusual pieces that will be your wardrobe staples for years to come!
